Volume : VIII, Issue : V, May - 2019

Effect of globalisation on consumer behaviour

Sukhdeep Kaur

Abstract :

globalisation plays very important role in the development of economy of India. It also have very positive effect on consumer behaviour in the form of habits , preference standard of living and high thinking etc. .it also affect the individual‘s consumable income and hoardings. Not only in the consumption of commodities it also effects the saving and investment perspective, because not citizens of India spend the more part of their income in the capital markets . It only possible with the globalization. So globalisation have more positive effect on Indian industry. This research paper contains theoretical views on the globalization and consumer behaviour and effect of globalisation on consumer behaviour

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

EFFECT OF GLOBALISATION ON CONSUMER BEHAVIOUR, Sukhdeep Kaur INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : Volume-8 | Issue-5 | May-2019

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