EFFECT OF HUMAN RESOURCE ACCOUNTING CUES ON STOCK INVESTMENT DECISIONS: AN EXPERIMENTAL STUDY

Rathi Nandkumar; Rolla Krishna Priya

Volume : V, Issue : II, February - 2016

EFFECT OF HUMAN RESOURCE ACCOUNTING CUES ON STOCK INVESTMENT DECISIONS: AN EXPERIMENTAL STUDY

Rathi Nandkumar, Rolla Krishna Priya

Abstract :

Human Resource Accounting as a subject and a science has been speculative and controversial during the past seven decades; yet has been an ambitious initiative with very few studies on the theme. The current study ings to light the results of an experimental intervention, which mapped the impact of Human Resource Accounting Data on investment decisions of prospective Stock Investors. The controlled group research study has been a multi–stage experiment, wherein the HRA Data has been provided in sets, and the responses have been recorded. The study involved a stage–wise pattern of providing data. The analysis of the subject�s feedback is indicative of association between HRA Cost data on investment decisions of the respondents.