Volume : IV, Issue : V, May - 2015

Efficiency analysis of vegetable under different supply chains in west Bengal

Dipayan Ghosh, Dr. Ak Ray

Abstract :

There has been concern in recent years regarding the efficiency of marketing of vegetables, leading to high and  fluctuating consumer price and only a small share of consumer rupee reaching to the farmer. Marketing of fruits and  vegetables is complex because of perishability, seasonality and bulkiness. Low efficiency of Marketing channels and presence of exploitative  middle man are believed to be the cause for fluctuating prices. Marketing efficiency is essentially the degree of market performance. Broadly,  one may look at efficiency of a market structure as to whether it fulfills the objectives assigned to it at minimum possible cost or maximizes  the fulfillment of objectives with a given level of resource. Thus, it is an important objective to assessing the marketing efficiency of vegetable  supply chains.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dipayan Ghosh, Dr. AK Ray Efficiency analysis of vegetable under different supply chains in west Bengal International Journal of Scientific Research, Vol : 4, Issue : 5 May 2015

Number of Downloads : 761

References :