Volume : IV, Issue : XII, December - 2015

ELECTORNIC BANKING SERVICE DELIVERY AND ITS IMPLICATIONS A DISCERNMENT

Prabhakaran J, Dr. N. Sumathi

Abstract :

The evolution of E–banking has fundamentally transformed the way banks traditionally conduct their businesses and the ways consumers perform their banking activities. Today e–banking has experienced phenomenal growth and has become one of the main avenues for banks to deliver their products and services. E–banking has thus become important channel to sell Products and Services; leading to a paradigm shift in marketing practices, resulting in high performance in the banking industry. Inspite of the increasing adoption of internet banking and it relevance towards customer satisfaction in the Indian banking industry, very little empirical investigation or research has been conducted in understanding factors of internet banking service quality that lead to customer satisfaction. This study thus aims to fill the gap in the literature by focusing on the impact of internet banking service quality on customer satisfaction in the banking sector of Tamil Nadu which is considered as the study area.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

PRABHAKARAN J, Dr.N.SUMATHI Electornic Banking Service Delivery and its Implications – A Discernment International Journal of Scientific Research, Vol : 4, Issue : 12 December 2015

Number of Downloads : 1071

References :