Volume : I, Issue : VII, December - 2012

Employer Branding: A new Archetype to Target Endowed Employees

Dr. Vipul Chalotra, Mr. Pradeep Kumar, Ms. Pallavi

Abstract :

The concept of the employer and, adapted from marketing theory, has increasingly become the focus of organisations towards developing their image as an employer of choice, thereby enabling the recruitment and retention of the best possible workforce. Acquiring, keeping and engaging these value-adding employees has seen many firms working harder at promoting themselves as desirable employers to potential and current employees. Employer anding programs include regular job training, training in customer service or customer interaction, corporate orientation, and education in the corporate and. Well developed employer anding programs also include ongoing training, performance evaluation and rewards systems that support the employees’ display of and behaviours. This paper presents conceptual framework of employer anding with employer anding as a archetype to attract talented employees. It further focuses on employing strategies to attract endowed employees.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. Vipul Chalotra, Mr. Pradeep Kumar, Ms. Pallavi Employer Branding: A new Archetype to Target Endowed Employees International Journal of Scientific Research, Vol.I, Issue.VII Dec 2012

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