EMPLOYER BRANDING PERFORMANCE OF THE INDIAN DOMESTIC AIRLINES: AN EMPIRICAL STUDY

In order to attract top candidates from today’s shrinking talent pool, organizations need to stand out from the crowd. To build the employer and, an organization must work from the inside out, with a consistent substances , voice, and authenticity throughout the employment relationship. In this context, an attempt was made to study the perception of employees of the top 3 Indian domestic airlines namely, Air India, Jet Airways and Kingfisher Airline towards their employer anding practices.

Employer branding   employee engagement   career progression   etc.