Volume : IV, Issue : I, January - 2015

Enticement of Employee Loyalty

Kiruthiga. V, Magesh. R

Abstract :

The aim of the paper is to study the relationship between employee retention strategies and employee loyalty and to determine the factors that play crucial role in influencing employee loyalty among the star category hotel employees in South India. Data was collected from 500 hotel employees by questionnaire designed to elicit their attitudes to loyalty and perception with respect to employee retention strategies. Exploratory factor analysis identified key factors to employee loyalty (career development, job security and commitment). An examination of the inter-relationship between employee loyalty and employee retention strategies revealed that Employee benefits & reward management and working environment have a greater impact on employee loyalty

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Kiruthiga.V, R.Magesh Enticement of Employee Loyalty International Journal of Scientific Research, Vol : 4, Issue : 1 January 2015

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