ENTREPRENEURIAL CREATIVITY: CAN IT BE A STRATEGY FOR ENTREPRENEURIAL DEVELOPMENT IN RURAL INDIAN CONTEXT?

K.YOGALAKSHMI; Dr. G.LATHA

Volume : IV, Issue : VIII, August - 2015

ENTREPRENEURIAL CREATIVITY: CAN IT BE A STRATEGY FOR ENTREPRENEURIAL DEVELOPMENT IN RURAL INDIAN CONTEXT?

K. Yogalakshmi, Dr. G. Latha

Abstract :

Entrepreneurs agreed that creativity was very important in identifying business opportunities. Entrepreneurship is the vehicle that drives creativity and innovation. Innovation creates new demand and entrepreneurship ings the innovation to the market. Innovation is the successful development of competitive edge and strives as a strategy to entrepreneurship development. Entrepreneurship Development refers to the process of enhancing entrepreneurial skills and capabilities through structured training and institution building programmes. Creativity is the starting point for innovation. Entrepreneurial creativity has been defined as the generation and implementation of novel, appropriate ideas to establish a new venture. Entrepreneurial creativity, however, exists before, during and after the lifetime of a particular business since it is shaped in part by the social world and by the individual decision maker. The purpose of the study is to find whether entrepreneurial creativity can be a definite course of actionfor entrepreneurial development.Non–Probability Convenience sampling was administered on a sample of 250 entrepreneurs from the district of Cuddalore, Tamilnadu was included in the mainstudy. To prove the hypotheses chi–square test was employed to analyze the primary data.The results of the study proves that among the factors of entrepreneurial creativity, creative self efficacy and intrinsic motivation can be influenced by EDPs.