Volume : I, Issue : I, June - 2012

Evolution of New Consumer Class in India

Dr. Sanjeev Verma

Abstract :

Indian economy is one of the fastest growing economies of the world and its market potential has attracted attention of multinational companies around the world. There are significant changes occurred in people lifestyle and attitude due to improved economic status. Customers no more believe in compromise but looks for the best value proposition. This paper evaluate how Indian consumer\'s perspective changes with more choices available due to the availability of global ands. These changes in consumer behavior are examined in various sectors and illustrate how the focus has gradually shifted from the producers\' market to the consumers\' market.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. Sanjeev Verma Evolution of New Consumer Class in India International Journal of Scientific Research, Vol.I, Issue.I June 2012

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