Volume : VII, Issue : I, January - 2018

EXAMINING THE INFLUENCE OF PERCEIVED EXTERNAL PRESTIGE, NEED SATISFACTION, COMMUNICATION CLIMATE AND JOB SATISFACTION ON ORGANIZATIONAL IDENTIFICATION

Pallavi Mahajan

Abstract :

 

The study attempts to investigate the influence of perceived external prestige, need satisfaction, communication climate and job satisfaction on organizational identification. The study is based upon the responses obtained from 260 permanent teachers of Jammu University only excluding other employees of other universities. The data were generated  through questionnaire based on both primary and secondary data. The initial  study  dependent  on pilot survey for generalization of items  taken from  64 respondents. The results reveals that perceived external prestige and need satisfaction are significant predictors of organizational identification whereas communication climate and job satisfaction have  insignificant influence on organizational identification.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Pallavi Mahajan, EXAMINING THE INFLUENCE OF PERCEIVED EXTERNAL PRESTIGE, NEED SATISFACTION, COMMUNICATION CLIMATE AND JOB SATISFACTION ON ORGANIZATIONAL IDENTIFICATION, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : Volume-7 | Issue-1 | January-2018

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