Volume : III, Issue : V, May - 2014

Exploring rural markets: Be innovative

Dr. Santosh Singh Bais

Abstract :

Management Guru MR.C.K Pralhad’s thought – fortune lies at the bottom of the pyramid is very true when it comes to exploring the rural markets. The FMCG  sector in India is the fourth largest in the economy, with a market size of over Rs 110,000 crore (around $22 billion) and is estimated to grow to over Rs 185,000 crore (around $37 billion) by 2014. None of the FMCG companies present in India would like to miss this opportunity. Rural markets offer immense growth opportunities like untapped market,  large population, first mover advantage, huge scope for penetration etc, at the same time these markets poses some challenges also. Rural markets are an important and growing market.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr.Santosh Singh Bais Exploring rural markets: Be innovative International Journal of Scientific Research, Vol.III, Issue. V, May 2014

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