Volume : VI, Issue : XI, November - 2017

Financing the Rural Car Segment of Gujarat – Scope and Challenges

Divakar Saxena, Dr. Sneha Shukla

Abstract :

                                This is a study conducted to understand the Indian Rural Passenger car market. For which a sample size of 104 respondents were chosen who owned cars and interviewed, from 5 villages of Himmatnagar District of Gujarat State. It was done basically to understand the customer’s requirements related to Car Finance, to understand customer buying behavior and customer buying patterns and also to figure out the Gap in their requirements and availability of Finance. It has been conducted to understand the Rural market potential and the necessity of financiers to tap Rural markets by introducing robust schemes and by taking adequate precautions where there is a possibility of incremental NPA no’s.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Divakar Saxena, Dr. Sneha Shukla, Financing the Rural Car Segment of Gujarat‾Scope and Challenges, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : Volume-6 | Issue-11 | November-2017

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