Volume : IV, Issue : V, May - 2015

GREEN SHIFT FROM TRENDY MARKETING TO GREEN MARKETING:FOCUS ON CONSUMER PERSPECTIVE IN TRICHY CITY

Thiyagaraj. V. ,

Abstract :

 This study analyzes the attitude of the respondents towards the consumer behavior, awareness, and satisfaction  of green product attributes.Green marketing is a concept was evolved with the consideration of the issue of environment degradation. Companies are involving the concept of green marketing with the activities of corporate social responsibility.Thus green  marketing incorporate a oad range of activities, including product modification, changes to the production process, packaging changes, as  well as modifying advertising. Green marketing concept is the new concept in the Indian concept but it can be changed only with the help of  consumer awareness towards the green products. The study was carried out in Trichy city. Data Collected are analyzed by using the statistical  tools of percentage analysis and students t –test.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

THIYAGARAJ.V., GREEN SHIFT FROM TRENDY MARKETING TO GREEN MARKETING:FOCUS ON CONSUMER PERSPECTIVE IN TRICHY CITY International Journal of Scientific Research, Vol : 4, Issue : 5 May 2015

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