Volume : III, Issue : X, October - 2014

HOTEL ROOM SALES AND MARKETING: A STUDY OF HOTELS IN CHANDIGARH (U.T)

Mr. Abhishek Ghai

Abstract :

This paper examines the distribution channels used in past by the consumers and which channel helps the customer more to find out the hotel room in Chandigarh (U.T). This paper focuses on the analysis of review from the past several studies in the context of hotel sales & marketing as well. To address the objectives of the study 100 respondents were questioned from various hotels in Chandigarh. The results reveal customers are inclined towards hotel websites as it is the main source of information and has the highest mean value. It is suggested that hotel operators need to consider distribution channels as a significant factor in hotel sales & marketing. The review of literature also reveals that a number of studies have been carried out in context to the hotel room sales & marketing, but less work has been carried forward in regard to the hospitality industry in general and in specific to Indian context. Moreover, Indian hospitality management literature revealed that there is a dire need to add exploratory data in the less researched area i.e. Hotel room sales & marketing.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Mr. Abhishek Ghai Hotel Room Sales And Marketing: A Study of Hotels In Chandigarh (U.t) International Journal of Scientific Research, Vol : 3, Issue : 10 October 2014

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