Volume : II, Issue : IV, April - 2013

How the Customers are Deceived by Product Labeling

Sana Mahmoud Abbasi

Abstract :

Customers are often driven by trade-marks, labels, and are often impressed by the Designer beautiful hang tags, and they trust big names blindly to the point that they sometimes never read the labels. A good example is the IKEA Meatballs that is the favorite of all especially children. They are labeled as Sweden made, so everyone who comes into IKEA store has to have a taste of these specially Sweden flavored meat balls. To our surprise, we discover that the meatballs were found to not only to contain equine DNA from horse meat, but they are made in China and not Sweden. In this study, a look into laws of labeling and the controversy and Jurisdiction of misleading the consumer, and how food producers lack the sensitivity of consumer’s religions, like Muslims who believe that Pork meat is forbidden, but what about horse meat?

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Sana Mahmoud Abbasi How the Customers are Deceived by Product Labeling International Journal of Scientific Research, Vol.II, Issue.IV April 2013

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