Volume : V, Issue : IX, September - 2016

Impact Of Advertisement On Consumer Purchase Behaviour Towards FMCG In Hyderabad City

Rambabu Lavuri

Abstract :

 Advertisement for FMCG need more attention in terms of creating responsiveness among the consumer for their purchase decision . The present work intends to study whether impact of advertisement on FMCG are effective in creative responsive, for this purpose primary data sample respondents ware collected from Hyderabad city by using well structured questionnaire . The research study found that impact of advertisement on FMCG have significant influence in creating purchase decision and varied difference in the consumer purchase decision was shown by various socio–economical classes, no significant difference in consumer behaviour for advertisement and mode of advertisement by the different gender of consumer.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

RAMBABU LAVURI Impact Of Advertisement On Consumer Purchase Behaviour Towards FMCG In Hyderabad City International Journal of Scientific Research,Volume : 5 | Issue : 9 |September 2016

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