Impact of Brand Preference Dimensions  on Women Satisfaction � A Meta Analysis  for Footwear Brands

Jyoti Indupratap Yadav; Dr. V. B. Kodag

Volume : II, Issue : I, January - 2013

Impact of Brand Preference Dimensions on Women Satisfaction � A Meta Analysis for Footwear Brands

Jyoti Indupratap Yadav, Dr. V. B. Kodag

Abstract :

Today, ands function as valuable marks of trust, superior quality, positive equity associations and differentiating values. The study throws light on various features that the manufacturers should concentrate on to attract the prospective buyers. The purpose of this research is to investigate how the women�s are influenced by various factors of and preference and and awareness towards footwear ands. In this research paper, and awareness of women respondents and the factors influencing on and preference i.e. Popularity, Brand Name, Brand Image, Current Trends and Availability, warranty, prestige were studied. Convenience sampling method was applied and Questionnaires were distributed to 228 women respondents belonging to twin cities of Sangli city i.e. Sangli and Miraj. Percentage analysis, Chi-Square Test and Garret�s ranking techniques were used to obtain the factors that influenced respondents� and preference and and satisfaction. A Socio-Economic variable has strong significant relationship with the selection of a footwear and but no significant relationship with advertisement influence to prefer a footwear and except Income of women. The income of women respondents has significant relationship with advertisement influence to prefer a footwear and