IMPACT OF DEALERS PREFERENCE ON GARMENTS MERCHANDISING ON MEN’S APPARELS WITH REFERENCE TO RSR GARMENTS, TIRUPUR

A.JOHN WILLIAM; P.INDHUMATHI; S.NAGAMANI

Volume : V, Issue : IV, April - 2016

IMPACT OF DEALERS PREFERENCE ON GARMENTS MERCHANDISING ON MEN’S APPARELS WITH REFERENCE TO RSR GARMENTS, TIRUPUR

A. John William, P. Indhumathi, S. Nagamani

Abstract :

The research paper highlights the dealers preference on garments merchandising on apparels , the objective of the study is to find out the causes for deviation in dealers choice, and to analyze the complaints on the quality. and a descriptive type of reached was considered and a sample of 48 dealers are the respondents further a structured questionnaire was designed with 4 scale of measurement and furthermore the study examines using the statistical tool chi square with various dependant and independent factors..