Volume : IV, Issue : V, May - 2015

IMPACT OF E COMMERCE ON CONSUMER PROTECTION

Dr. Kirandeep Kaur

Abstract :

 Rapid developments in Information and Communication Technology (ICT) have fueled the new paradigm of Electronic Commerce (E–Commerce). Enterprises all over the globe have either created or are in the process of creating  the E–Commerce front–ends to their traditional businesses. Several new products and services are being innovated and marketed through  Internet thus creating global business opportunity to the tune of billions of dollars. E–commerce has made a profound impact on consumer’s  society. People can now shop online in the privacy of their own homes without ever having to leave. This can force larger ick and mortar  retailers to open an online division. In some cases, it can also force smaller businesses to shut their doors, or change to being completely  online. It also changes the way people look at making purchases and spending money. E–commerce has changed the face of retail, services,  and other things that make our economy work. Undoubtedly, it will continue to influence how companies sell and market their products, as  well as how people choose to make purchases for many years to come. But the development of electronic commerce poses a number of legal  and consumer challenges. In India, we are seeing a convergence of new technologies and the deregulation of the financial sector. At a time of  great change consumers need to be protected, and the law is struggling to keep up. It is evident that the problems facing consumers on–line  are not much different from transactions concluded off–line, but it cannot be denied that online–consumers have special needs; e.g. the issue  of privacy poses a greater risk in cyberspace that needs to be addresses carefully. This paper highlights how far consumers are protected in  the era of E–Commerce. 

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. KIRANDEEP KAUR IMPACT OF E COMMERCE ON CONSUMER PROTECTION International Journal of Scientific Research, Vol : 4, Issue : 5 May 2015

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