Volume : IV, Issue : III, March - 2015

Impact of Green Advertising on Consumer Attitude and Purchase Intention

Ankit Gandhi, Dr. Ashvin Solanki

Abstract :

Indian advertising industry has dramatically developed as consumers concern over the impact of environmental degradation on their lives and interests increase, which results in a significant sale of green products. This study aims to explore how green advertising affect consumer attitude and purchase intention of green products. The data were collected from students studying in Management Institute. The research findings reveal that consumer attitude toward green advertising significantly influence consumer purchase intention of green products.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Ankit Gandhi, Dr. Ashvin Solanki Impact of Green Advertising on Consumer Attitude and Purchase Intention International Journal of Scientific Research, Vol : 4, Issue : 3 March 2015

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