Volume : I, Issue : II, July - 2012

Impact of Online Marketing on Customers with Special Reference to Coimbatore City

Dr. R. Ganapathi

Abstract :

A survey was conducted among the customers of online marketing to find out their perception / opinion on on-line purchase in and around Coimbatore. The survey showed that men below 30 years in the urban area appeared to have more inclination towards online purchase than women, old people or the ruralities. It was observed that both salaried and businessmen were equally interested in online purchase and low income group tended to favour e-purchase more than the upper class. Many of the respondents preferred payment through Credit / Debit card or Cheque / Draft. While majority of the respondents were satisfied with availability of online information, 24 x 7 service and saving of time and energy, they were dissatisfied with aftersales service, CRM, identification of the right seller, payment system and receiving the right products. Certain parameters of online purchase elicited only a luke-warm response.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. R. Ganapathi Impact of Online Marketing on Customers with Special Reference to Coimbatore City International Journal of Scientific Research, Vol.I, Issue.II July 2012

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