Impact of Organised Jewellery Retailing on  Unorganized Gems and Jewellery Retailing  in Madurai District With Special Reference to  Madurai Gems, Jewellery and Bullion Association

DR. R. MOSES DANIEL; KUMARAN; THAYUMANAVAN

Volume : III, Issue : IV, April - 2014

Impact of Organised Jewellery Retailing on Unorganized Gems and Jewellery Retailing in Madurai District With Special Reference to Madurai Gems, Jewellery and Bullion Association

Dr. R. Moses Daniel, Kumaran, Thayumanavan

Abstract :

The Indian gems and jewellery market continues to be dominated by the unorganized sector. There are over 2.5 million jewellery shops in India and most of them are family run. In Tamilnadu, Madurai district, MaduraiJewellery Market consists of more than 2000 unorganized and 54 organized retailers. With an increasing number of jewellery houses entering the anded jewellery sector, retail of jewellery is becoming organized. ThereforeThis research aims to study the impact of organized retailer on unorganized sector, strategy followed by the unorganized retailers to retain their customerin Madurai district. The primary data was gathered through a five point Likert scale questionnaire from 150 retailers across Madurai district. The sample size was determined based on the sample standard deviation. Chi-square test and Annova test were carried out to find out the relationship between dependent and independent variables. The study findings indicate that there is an impact of organized retailers on unorganized sector. This Research shows that the consumers are looking for variety in designs and the big organized players will fulfill this latent need of the consumers. The trade in the light of the above mentioned scenario needs to act fast and get their act together.