Volume : VI, Issue : VI, June - 2017

IMPACT OF SOCIAL MEDIA MARKETING ON KERALA RURAL CONSUMERS

Mr. Jojo Joy, Dr. M Sulaipher

Abstract :

 Recent development has been going down in online promoting. The companies are taking lot of initiatives to change the attitude of rural customers. This paper can give insights to the companies about the impact of SMM efforts adopted to enhance the customer experience and perception of them in Rural India. This study will facilitate the marketer in understanding of however attitudes influence consumer behavior towards SMM in Rural India. Attitudes are measured using the Likert‘s scale to understand how the consumers behave towards the ads of products in social networking sites. The success of ands in rural area is unpredictable as rain. This can be as a result of, most of the companies extend marketing plans that they use in urban areas to rural market. There is emerging need of expertise in social media marketing of products. The study can establish the factors touching the attitude of consumers in rural Kerala.  

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Mr. Jojo Joy, Dr. M Sulaipher, IMPACT OF SOCIAL MEDIA MARKETING ON KERALA RURAL CONSUMERS, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : VOLUME-6 | ISSUE-6 | JUNE-2017

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