Volume : V, Issue : VII, July - 2016

IMPACT OF SOCIAL NETWORKING SITES ON GENERATION Z

Ms. H. Kavitha, Dr R. Prabhu

Abstract :

 Social media plays a vital role in marketing fields such as advertising, that help business organizations to introduce products and services, and to interact and communicate with Generation Z in the global market. The great familiarity of Generation Z has towards technologies, smartphones, social media, and even multimedia in school, will put companies in a more difficult position trying to capture Generation Z’s attention. The development of social media not only improve the standard of interactive between business organization and Generation Z to share and exchange information, but also assist them to share and exchange information with other users. 150 responents in the age group 18–28 participated in the survey. Data was collected through a questionnaire with 33 items. It was found that entertainment, informative and consumer engagement through social media was positively related to product awareness.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Ms. H.Kavitha, Dr R. Prabhu IMPACT OF SOCIAL NETWORKING SITES ON GENERATION Z International Journal of Scientific Research,Volume : 5 | Issue : 7|July 2016

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