Volume : II, Issue : III, March - 2013

Indian Consumer Market Scaling New Height Telecommunication

K. Keerthi, R. Renukadevi, N. Noora

Abstract :

A research study was conducted with an objective of providing an overview of consumer satisfaction and discuss about Indian consumers’ perception is widely varied in accordance with service network communication, Technology adoption, customer care services, fringe benefit services, service quality, and switching attitude. A structured questionnaire was developed to collect the required primary data from the consumers. Data are analyzed with suitable statistical tools for interpretation. The outcome of this research shows a comprehensively integrated framework to understand the relationship among several dimensions, service quality and availability has a significant impact on consumer perception choice in selecting cellular mobile service provider.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

K. Keerthi, R. Renukadevi, N. Noora Indian Consumer Market Scaling New Height Telecommunication International Journal of Scientific Research, Vol.II, Issue.III March 2013

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