Volume : II, Issue : III, March - 2013

Indian Economy and Rural Marketing

Dr. R. D. Mehta

Abstract :

The concept of Rural Marketing in Indian Economy has always played an influential role in the lives of people. The rural market in Indian economy generates almost more than half of the country‘s income. To make an effective market linkage, industries have to play as an engine of market, which can generate a and image of the rural products. The involvement of the private /industry sector at the rural product and market development can also provide opportunities for the development of new services and values to the customersKeywords: Indian Economy, Rural Marketing

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. R. D. Mehta Indian Economy and Rural Marketing International Journal of Scientific Research, Vol.II, Issue.III March 2013

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