Volume : I, Issue : IV, September - 2012

Indian Outbound Tourists Retail Behavior

Supriya Bhutiani

Abstract :

Tourism has demonstrated dynamic growth in the past century and is projected to maintain sustainable growth in the coming years. As per UNWTO statistics India is one of the fastest–growing outbound travel markets in the world . With more than 13.2 million Indian outbound travelers in 2010 and an average annual growth rate of over 16%.,the segment has huge potential. Tourism leisure shopping is recognized as one of the most popular global tourist activities. In some destinations shopping has become a core activity of the tourist attraction. The purpose of this paper is to provide insights into the Indian Outbound Tourists’ retail behaviour . The paper uses descriptive research design. Data was collected from 150 respondents of the city of Ahmedabad and examined through statistical techniques.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Supriya Bhutiani Indian Outbound Tourists� Retail Behavior International Journal of Scientific Research, Vol.I, Issue.IV sep 2012

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