Volume : IX, Issue : VI, June - 2020

Influence Of Body Image And Social Comparison On Assertiveness Level Among Young Adults

Kinjari K, I. S Raghavi

Abstract :

Body Image is most commonly used term all over the media. Body image can be influenced by a number of social factors, such as culture, the media and, comparison of oneself with family, friends and others etc. It is also believed that people with negative body image and high social comparison tend to have poor assertive skills. This created an interest for the researchers to study the Influence of Body Image and Social Comparison on Assertiveness Level among Young Adults. For this purpose data has been collected from 33 Young Adults using the convenience sampling method. The tools used in the study are Body Image Concern Inventory (Littleton et al., 2005), Social Comparison Scale (Allan & Gilbert, 1995) and The Rathus Assertiveness Schedule (Rathus,1973). Correlation and Regression were used for analyzing the data. Results of the study reveal that there is significant relationship between Social Comparison and Body Image, and also between Assertiveness and Social Comparison. The regression analysis also showed that variables namely Body Image and Social Comparison were not significantly predicting Assertiveness of young adults. The prominent limitation of this study was that the sample size was small. Also, the research did not focus on the gender difference. The results of the study can be helpful in designing training programs for increasing assertive skills and designing better counseling techniques to address issues related to negative body image and high social comparison.

Keywords :

Article: Download PDF    DOI : 10.36106/ijsr  

Cite This Article:

INFLUENCE OF BODY IMAGE AND SOCIAL COMPARISON ON ASSERTIVENESS LEVEL AMONG YOUNG ADULTS, Kinjari K, I.S Raghavi INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : Volume-9 | Issue-6 | June-2020

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