Volume : III, Issue : VIII, August - 2014

Information Seeking Behavior of Commercial Poultry Farmers of Andhrapradesh

Dr. R. Harilal

Abstract :

An expost facto research design followed in the present investigation for which 120 commercial poultry farmers ( 60 layer + 60 oiler farmers) of Rangareddy, Chittoor and East Godavari districts were selected randomly to study the impact of Information and Communication Technology (ICT) on farming performance of commercial poultry farmers. The data pertaining to dependent variables viz. ICT utilization and farming performance and independent variables collected with the help of a pre-tested interview schedule developed for the purpose. After collection of data, farmers were divided into three groups based on type of flock i.e. layer farmers, oiler farmers and total farmers for better analysis and presentation of results. It was evident that 43.33 per cent of layer farmers 40.00 per cent of oiler farmers and 41.67 per cent total farmers were in the medium category of information seeking behavior.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr.R.HARILAL Information Seeking Behavior of Commercial Poultry Farmers of Andhrapradesh International Journal of Scientific Research, Vol : 3, Issue : 8 August 2014

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