Volume : IV, Issue : V, May - 2015

INTERNATIONAL TRENDS AND BUYING BEHAVIOUR OF ORGANIC FOOD PRODUCTS

Dr. S. M. Uvaneswaran, B. Girimurugan

Abstract :

 This study aim to attempt the gain insight to international trends about the organic food products purchases.  Nowadays there is an increasing of awareness about the organic food products because people facing the health  illness by using non organic food products. Consumers are strongly perceived organic food products are healthier than other alternatives.  This study tries to walk around the factors that inspire to buy organic food products. As a result there is an upward journey in the growth of  organic farming activities and it becomes a budding marketing trend. In current world consumers are well known to choose the food products  of their choice at the same time take more care about health and nutritional. So there is a demand for the organic food product in the market.  Marketers also increasing the supply and availability of organic food products matching to the demand.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr.S.M.Uvaneswaran, B.Girimurugan INTERNATIONAL TRENDS AND BUYING BEHAVIOUR OF ORGANIC FOOD PRODUCTS International Journal of Scientific Research, Vol : 4, Issue : 5 May 2015

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