Volume : III, Issue : XII, December - 2014

Internet Banking Acceptance in Ahemedabad City

Dr. Jayvantsinh A Sarvaiya, Dr. Rajesh P Ganatra

Abstract :

This paper will give direction to the banks that are providing internet banking services to their customers. The study is carried out to show the importance banks confer on internet banking and how this will give an edge among such intense competitive scenario. The banks examined in the study are the anches of NSE 50 banks in Ahmedabad City, as these banks provide all the four different levels of internet banking services to their customers. The study is conducted through primary data collection where questionnaires were designed and distributed toe-customers of the NSE 50 banks in Ahmedabad city. The paper attempts to deduce the most salient internet banking criterias which have the greatest impact on behavioural intention and satisfaction relative to gender thereby indicating that they accept internet banking services provided by NSE 50 banks in Ahmedabad city.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. Jayvantsinh A Sarvaiya,Dr. Rajesh P Ganatra Internet Banking Acceptance in Ahemedabad City International Journal of Scientific Research, Vol : 3, Issue : 12 December 2014

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