Investigation of Relationship between Motivational factor for Purchase of Toys and Demographic Profile

Salma Shaheen

Volume : VI, Issue : IX, September - 2017

Investigation of Relationship between Motivational factor for Purchase of Toys and Demographic Profile

Salma Shaheen

Abstract :

These days, in Indian toy industry, there is a neck to neck competition among toy designers, manufacturers and marketers. In order to survive in the highly competitive toy market and to make their presence felt, it is important to consider the needs of customers in designing the toys. In order to find a solution to this problem, this paper focuses on analysing the effectiveness of demographic profile which includes occupation (Professional/Service, Business, Home maker, Any other), age (Less than 25 years, 25–35 years, 35–45 years and More than 45 years) gender (Male and Female) and qualification (Technical/Professional Graduate, Non–Technical Graduate, Post Graduate, Any Other) on motivational factor for purchase of toys. In this research paper, four null hypotheses have been prepared, tested and results are compiled by using SPSS (Statistical Package for the Social Science). Finally present paper comes with some findings which shows the relationship between motivational factor for purchase of toys and demographic profile.