Volume : IV, Issue : III, March - 2015

Investors Attitude Towards Mutual Funds Investments

Dr. Bharti Wadhwa, Dr. Anubha Vashisht, Ms. Davinder Kaur

Abstract :

It is quite commendable that the mutual fund industry mark of almost 10 trillion INR of assets under management as of May 2014 but participation from metro cities is low if we go by the number of investors and increase in wallet share. This is because of the low customer awareness and financial literacy poses which act as the biggest challenge to channelize the household savings into mutual funds. This study would describe the different factors that impact the purchase decision of investors’ towards Mutual Funds investments. To this end, 300 respondents of Delhi NCR, having different demographic profiles were surveyed. Collected data has been analyzed by using various statistical techniques. This study would help fund managers in understanding the attitude of investors towards their investments into Mutual funds. With the help of this fund managers would be able to come with different schemes of Mutual funds as per investors’ needs and preferences. Further analysis of the study reveals that financial literacy of respondents is very important for making investment in Mutual funds.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. Bharti Wadhwa, Dr. Anubha Vashisht, Ms. Davinder Kaur Investors Attitude Towards Mutual Funds Investments International Journal of Scientific Research, Vol : 4, Issue : 3 March 2015

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