Volume : VI, Issue : XI, November - 2017

Level of satisfaction of Mobile banking adoption in Pollachi Taluk

Dr. Kanakarathinam. R

Abstract :

 In the modern world, banks have offer different types of services to attract potential customer and retain the existing customers. Mobile banking facilities provided by a bank is a retail banking product for the customer. Mobile banking is used as a product to promote financial inclusion. Many of the Pollachi Taluk people also adopting mobile banking services. Now a day‘s lot of financial and non–financial risk there while using mobile banking services. In that situation, the researcher wants to know about the level of satisfaction of customer in an adoption of mobile banking services. 

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. Kanakarathinam.R, Level of satisfaction of Mobile banking adoption in Pollachi Taluk, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : Volume-6 | Issue-11 | November-2017

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