Volume : IV, Issue : V, May - 2015

LIFESTYLE OF INDIAN MIDDLE CLASS WOMEN AND THEIR CONSUMPTION PATTERN: A RELATIONSHIP

Prof. Dr. Aftab Alam, Rizwana Atiq

Abstract :

 A survey was conducted to study the lifestyle of middle class Indian women. The questionnaire consisted of four  parts. The first section was designed to gather the demographic characteristics including age, occupation, qualification, annual personal income of women and annual household income. The second part was related to questions on the self image, the third part had questions related to lifestyle and the fourth part had questions  related to consumption pattern. Each section contains several items measured by 5–point Likert scale ranging from “strongly disagree” to  “strongly agree”.  It was seen that annual personal income of women has a great effect on their self image. This self image has great impact on the lifestyle  of women. The lifestyle has changed and the extra money which the women is a means of displaying the women buyer’s superior socioeconomic status. Lifestyle in turn affects the consumption pattern of women

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Prof.(Dr.) Aftab Alam, Rizwana Atiq LIFESTYLE OF INDIAN MIDDLE CLASS WOMEN AND THEIR CONSUMPTION PATTERN: A RELATIONSHIP International Journal of Scientific Research, Vol : 4, Issue : 5 May 2015

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