IJSR - International Journal of Scientific Research

Emmanuel BEYINA

Volume : VIII, Issue : IV, April - 2019

LOGISTIC CHAINS AND PERFORMANCE IN SMEs: INFORMATIONAL ASYMMETRIES, MANAGERIAL IMPLICATIONS AND ADDED VALUE. Specific case of Camerounian SMEs.

Emmanuel Beyina

Abstract :

Distributors are the only people who know the real market consumption in most logistic chains; in effect, suppliers frequently use orders to estimate the market. However, we know that a multitude of elements are involved and make orders not directly translated as demand. Initial information is deformed by several constraints when it is transmitted to upstream link that justifies the bullwhip effect of supply chain and pushed stocks. Finally, the manufacturer forecasts wrongly because of these asymmetries, and also not because he would be a bad statistician but because he is based on historical orders not historical sales which he does not have available. The proposed solution in the frame work of this article is the « cross docking mobile », a new logistic technique that consist in managing informational flow of orders efficiently in the opposite direction of physical flow