Volume : IV, Issue : VII, July - 2015

LOHAS:THE RISE OF ETHICAL CONSUMERISM

Thiyagaraj . V.

Abstract :

 Lifestyles of Health and Sustainability (LOHAS) are defined as a demographic defining a particular market segment related to sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well–educated population segment.”This new era of ethical consumerism only shows signs of accelerating and penetrating further into consumer consciousness. Perhaps the LOHAS model represents the new mode of activism for the 21st century—here’s to sustainability and future generations.Researchers have reported a range of sizes of the LOHAS market segment.The five LOHAS segments are,Lohas,Naturalites,Drifte rs,Conventionals and Unconcerned

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

THIYAGARAJ .V. Lohas:the Rise of Ethical Consumerism International Journal of Scientific Research, Vol : 4, Issue : 7 July 2015

Number of Downloads : 1685

References :