Volume : VI, Issue : VI, June - 2017

LOW COST HEALTHCARE INNOVATIONS MARKETING MIX

Dr. Manita D. Shah, Julie Sunil

Abstract :

 India has been home to innovative low cost solutions across product categories owing to its population size and economic constraints. The poor healthcare scenario in India has driven the need for cost effective measures on par with global quality standards. The challenges in accessibility, continuous care, healthcare monitoring and skilled manpower shortages have been innovatively addressed by entrepreneurs in India. Unlike the west, India offers wider scope to experiment and innovate on the go at very low cost and thus offers ample scope for entrepreneurs to work on solutions without worrying about regulations and regimentation. Healthcare innovations emerging from India and designed for the poor have been identified for the in–depth case analysis. The resulting model of new product development and marketing is condensed into a 10 P framework. It is shaped from the lessons drawn from the steps, measures and innovations made by entrepreneurs who were driven by concern for the marginalized without compromising on quality

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. Manita D. Shah, Julie Sunil, LOW COST HEALTHCARE INNOVATIONS MARKETING MIX, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : VOLUME-6 | ISSUE-6 | JUNE-2017

Number of Downloads : 438

References :