Volume : II, Issue : V, May - 2013

Managing Human Resources in Retail Sector – An Upcoming Challenge

Dr. Adarsh Preet Mehta, Mrs. Ritu Mehta

Abstract :

In the era of consumerism, unprecedented awareness and a youth–hefty customer base, India is perceived as ‘Most Promising Land’ for the global and domestic retailers. As per Global Retail Development Index (GRDI), India has placed among the one of the top most destinations for retail investment with a huge potential for consumer goods marketing. As per the report of McKinsey Global Institute (2007), India is becoming the world’s 12th Trillion dollar economy, and further it predicts that India is well on its way to become the world’s fifth largest consumer market by 2025. The Indian Retail market is professed as potential goldmine and is attracting a large number of giant International and domestic players in anticipation of explosive growth. In India, sudden and unprecedented growth in organized retailing poses a challenge to human resources development. Therefore, it would be helpful to look at the usefulness of HRM in retailing emerging requirements and challenges and measures to improve work culture in Indian scenario.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. Adarsh Preet Mehta, Mrs. Ritu Mehta Managing Human Resources in Retail Sector‾An Upcoming Challenge International Journal of Scientific Research, Vol.II, Issue.V May 2013

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