Market Orientation and its effect on inclusive growth of a Business–A case study of MOVE

Dr. Vijayakumar A. N.; Dr. M S Subhas

Volume : IV, Issue : VIII, August - 2015

Market Orientation and its effect on inclusive growth of a Business–A case study of MOVE

Dr. Vijayakumar A. N. , Dr. M S Subhas

Abstract :

A huge fortune lying at the bottom of the pyramid stresses the importance of MSMEs/ small businesses to grow in India. But, there is a strong caution of sustainability and profitability to these MSMEs in Indian especially widespread rural markets. In this regard we would like to suggest a well tested market orientation strategy for those who would like to be ensured of an inclusive growth of any given business enterprise. A case study of MOVE conducted in this regard in the peri–urban villages of Hubli–Dharwad (Karnataka), is used for testing of influence of market orientation on the business performance.