Marketing of Health Insurance in Rural  Area: a Study with Special Reference to  Gulbarga and Raichur Distrcts of Karnataka

Dr. R.maregoud; Ashokreddy B. Patil

Volume : II, Issue : VI, June - 2013

Marketing of Health Insurance in Rural Area: a Study with Special Reference to Gulbarga and Raichur Distrcts of Karnataka

Dr. R. Maregoud, Ashokreddy B. Patil

Abstract :

Health is clearly not the mere absence of disease. Good health confers on a person of groups freedom from illness - and the ability to realize ones potential. As human beings, we are at, all times prone to falling sick or getting a disease. Sometimes even a change inthe weather causes sickness. Health care is very expensive nowadays. More than the disease itself, it is oftenthe cost of treatment that takes its toll. Health insurance policy covers medical expenses incurred during pre and post hospitalizationstages. Health Insurance is an emerging social security instrument for the rural poor, for whom, chronic healthproblems, arising due to prevalence of diseases and inaccessibility to an affordable health care system is a major threat totheir income earning capacity.