Volume : II, Issue : X, October - 2013

Marketing Problems of Women Entrepreneurs in Karnataka

Dr. M. P. Naik

Abstract :

The purpose of this paper is to finding out the marketing problems faced by women entrepreneurs in Karnataka. The study used both primary and secondary data. Primary data have been collected from the women entrepreneurs in the selected areas of Karnataka by using structured schedule. The foregoing discussion reveals that promotion of women entrepreneurship is far behind due to lack of financial assistance, family and community support ignorance of the opportunities,, lack of motivation, shyness, inhibitions, preference for the traditional occupations etc. Traveling from one place to another is a problem to women entrepreneurship. However, suggestions are mentioned for the growth and developments of the women entrepreneurs in Karnataka. Women entrepreneurs in backward areas need special assistance and incentives from the government and financial institutions. The government shall set up marketing agencies to ensure the timely marketing of the goods produced by women entrepreneurs. Women entrepreneurs have already created a positive trend in India through their knowledge, skill, capital and diligence. It is the immediate duty of all of us to work out more and vigorous strategies to eradicate all problems that impede the spread of women entrepreneurship in India.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr.M.P.Naik / Marketing Problems of Women Entrepreneurs in Karnataka / International Journal of Scientific Research, Vol.2, Issue.10 October 2013

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