Volume : V, Issue : IV, April - 2016

MARKETING STRATEGIES OF AQUACULTURE PRODUCTS IN NEWLY BORN ANDHRA PRADESH

S. Janardana Reddy

Abstract :

 India is the fourth largest economy of world witnessed unprecedented level of economic expansion, presents lucrative and diverse opportunities for domestic and foreign companies in India market. Indian GDP is likely to sustain growth of 8–10% in current decade which offers unique advantage to Indian and foreign companies targeting India market as their marketing and supply destination. India is the world’s third largest producer of fish and next only to China in the area under fish production, but it is facing serious challenges that are hampering realization of full potential of the sector. Marketing strategy means the fundamental goal of increasing sales and achieving a sustainable competitive advantage. There are about 52 marketing strategies are formed depending on the customer’s choice and customer’s demand and to attract the customers. A marketing strategy will help you focus. It will identify the different ways you can talk to your customers, and concentrate on the ones that will create most sales. Traditionally, women are involved in processing and marketing of trash fishes. Once fish is harvested, they purchase the trash fishes (generally at a lower price) and burn/smoke it at the water body site. The small–scale aquaculture Marketing strategy will be a profitable and sustainable if you do not try to expand your business too fast. Appreciate the value of time and take time to master the necessary production and marketing skills before you consider expansion. Any expansion should focus on diversification because it is key to increasing income, profitability, and sustainability of a smallscale aquaculture business.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

S. JANARDANA REDDY MARKETING STRATEGIES OF AQUACULTURE PRODUCTS IN NEWLY BORN ANDHRA PRADESH International Journal of Scientific Research, Vol : 5, Issue : 4 APRIL 2016

Number of Downloads : 716

References :