Marketing Strategies of Pharmaceutical Companies in diabetic segment and Key success factors

Dr.Pushpendra Singh; Dr. Sanjay Shankar Mishra

Volume : V, Issue : II, February - 2016

Marketing Strategies of Pharmaceutical Companies in diabetic segment and Key success factors

Dr. Pushpendra Singh, Dr. Sanjay Shankar Mishra

Abstract :

<p>&nbsp;Diabetes is fast growing disease in india,By year 2030 india will have 79.4 million individuals affected with diabetes.India is a big market for diabetic products so every company is having diabetic division. Companies adopt different strategies to get market share of diabetic segment. They work on Product,Price,Place,Promotion and Prescription. Companies focuses on the quality of medicine with advance feature to get maximum result to the patient. Company determine the Low price to get maximum share with good distribution. Company promotes the products thorough their sales staff to the consultants and make them prescribe their products .company also adopt the different strategies to the consultants for prescription like, academic tour to the doctors, making them advisor for the company, making them corporate consultant and fulfils the requirements .</p>