Volume : II, Issue : I, January - 2013

Mass Communication and Social Change in Rural Areas

Dr. Vidhu Gaur

Abstract :

Traditional media would serve as a great driver to generate awareness among rural citizens. Skits, magic shows and educational drives by NGOs are among the preferred traditional media that developmental agencies can use to good effect. Being ancient forms of art, the folk media is very close to the heart of the people. Its appeal is universal and its understanding is direct and at personal level. So the folk media can effectively be used as mass communication for development in rural areas. Though the folk media attracts a small audience, the impact on them is at a much deeper level inviting the audience participation. There are many organizations all over the country which perform folk arts on topics relevant to the society with the purpose of generating awareness for change.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. Vidhu Gaur Mass Communication and Social Change in Rural Areas International Journal of Scientific Research, Vol.II, Issue.I January 2013

Number of Downloads : 290

References :