Volume : VI, Issue : VII, July - 2017

NEW CUSTOMER RELATIONSHIP MANAGEMENT OF INDIAN BANKING SYSTEM

Sri. Garib Dass, Dr. P. B. Reddy, Dr. Morusu Siva Sankar

Abstract :

 This paper is purpose of research only. The structure of banking varies widely from country to country. Often a country’s banking structure is a consequence of the regulatory regime to which it is subjected. The banking system in India works under the constraints that go with social control and public ownership. Nationalization, for instance, was a structural change in the functioning of commercial banks which was considered essential to better serve the needs of development of the economy in conformation with national policy and objectives. Similarly, to meet the major objectives of banking sector reforms, government stake was reduced up to 51 per cent in public sector banks. New private sector banks were allowed and foreign banks were permitted additional anches. Depending on the activities, products or services provided by the bank to its customers or availed by the customer, the relationship between a banker and a customer emerges. There exist a transactional relationship between a banker and customer. To understand the relationship between them, we must understand the terms, “banker” and “customer” clearly. According to Banking Regulations Act, 1949, Section 5(b), Banking is defined as “accepting for the purpose of lending or investments of deposits of money received from the public and repayable on demand and withdraw able by cheque, draft, and order or otherwise”. Thus, the term banker is not defined by B R Act but it defines the term “Banking”. This definition highlights two points:  The primary function of a banker is accepting of deposits for the purpose of lending or investing the same

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Sri. GARIB DASS, Dr.P.B. Reddy, Dr. MORUSU SIVA SANKAR, NEW CUSTOMER RELATIONSHIP MANAGEMENT OF INDIAN BANKING SYSTEM, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : VOLUME-6 | ISSUE-7 | JULY-2017


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