IJSR - International Journal of Scientific Research

Mugeshkannan Reguraman; Dr. S. Ganapathy; Ms. G. Flarans Skylark

Volume : VII, Issue : II, February - 2018

OMNI–CHANNEL RETAILING: SOCIAL MEDIA KEY TO MARKETING UP GRADATION EFFICIENCY

Mugeshkannan Reguraman, Dr. S. Ganapathy, Ms. G. Flarans Skylark

Abstract :

Social Media are understood the importance of evaluating the online customer expectation. There is no existing technology with more competently to promote Omni–channel retailers on Social Media. Social Media are used for Social interaction with ands, shå information & thoughts among strangers, creating community & profile and so on. The purpose of this paper is to analyze the use of social media as a tool to promote Omni–channel retailer’s marketing efficiency. The Structural Equation Model and Fuzzy logic has been used to discover the impact of marketing up gradation on intention to use Social Media.