Volume : III, Issue : VI, June - 2014

Online Advertisement

Manav Aggarwal

Abstract :

Advertising is an important tool of marketing which helps the traders to attract their customers towards their products. The role of advertising in the new era of competition is also growing very rapidly. Online advertising is a new part of modern technology which modifies the role of advertising and marketing as well. With the increasing popularity of World Wide Web, the customer now feels free to search the information of their products through internet. Electronic commerce is also available in the market which ings the whole market at your personal computer with the help of internet. Online advertising is a key economic driver in the Internet economy which provides a wide variety of websites and services. The rapid growth of Internet and the incredible flow of information that the Internet has transformed the business of advertising. This paper explores the role of online advertisement in the new era of globalised market.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Manav Aggarwal / Online Advertisement / International Journal of Scientific Research, Vol.3, Issue.6 June 2014

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