Volume : V, Issue : IV, April - 2016

Online Buying: Evolution, Growth, Trends and Challenges

Cvvd Sreekanth, Prof. T. Uma Maheswara Rao

Abstract :

 Revolution in media, communication and connectivity with change in economic thoughts has entirely transformed the way business is being conducted today and marketing being the lynch pin has been touched the most. E–Marketing has made it possible to communicate directly to consumer and marketing is reaching out to those corners of the world which are yet far off from modern civilized system. Technologies facilitating more production at less cost and marketers are looking for untapped markets. E–Commerce has significantly changed the way businesses and customers transact products and services. Over the last few years, India has shown remarkable growth in e–commerce especially amongst demographically youthful population. Companies are spending lot of time and money in building new internet business models and finding new channels for their revenues. With the benefits recognized by companies and consumers, E–Commerce has been realized more and more important. The latest expansion of internet is driven by marketing initiatives as it provides product information to the potential users. Buyers today are only a click away from compå competitor’s product and attributes. The market of leading e–commerce companies Amazon, Flipkart, Snapdeal, Quikr, eBay has expanded rapidly

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

CVVD Sreekanth, Prof. T. Uma Maheswara Rao Online Buying: Evolution, Growth, Trends and Challenges International Journal of Scientific Research, Vol : 5, Issue : 4 APRIL 2016

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