Volume : III, Issue : VII, July - 2014

Organic Food Perception of Buyers and Non Buyers of Erode, Tamilnadu, India

Ms. M. Gomathi, Dr. S. Kalyani

Abstract :

There is a growing awareness of the environment and the dangers of chemically grown products. Besides, with a growing number of retailers offering various organic products, they are now more visible and therefore, are more likely to generate demand. Another key factor driving demand has been the change in the consumer perception from organic products being elitist to healthy. The major objective of the project was to identify the organic food Perception of buyers and non buyers, factors influencing the buying of organic food products and find problems faced by users towards organic food products. In order to study the objectives, primary data have been collected through questionnaire. The sample size for the study was 300 which were collected according to the convenience of the researcher. The research design used is descriptive research. The data is analyzed using the percentage analysis, factor analysis and Weighted average method.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Ms. M. Gomathi, Dr. S. Kalyani Organic Food Perception of Buyers and Non Buyers of Erode, Tamilnadu, India International Journal of Scientific Research, Vol : 3, Issue : 7 July 2014

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